Digital Book World


  • NYC Hilton 1335 Avenue of the Americas New York, NY USA

The Four Horsemen

Scott Galloway is a Clinical Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing. He has closely studied the "Four Horsemen" of the digital era: Amazon, Apple, Facebook, and Google, which are, of course, all companies of great interest in the changing book publishing ecosystem. Galloway will address the overarching strategies of each of these companies, with particular insight into the role they are likely to play in the book business as they evolve.

 

http://digitalbookworldconference.com/index.php/sessions/72-the-four-horsemen